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THE PSA
THE PSA

THE MOVEMENT

THE PROBLEM

THE SOLUTIONS

YOUR TOOLKITS

IN THE NEWS

THE CHALLENGE
 THE COLLABORATORS
GLASS OF TAP WATER
Fill up your glass at home rather than pouring your money down the drain. Using an at home filter can help keep water tasting great. Not sure if your tap water is safe? Contact your local water company or visit EWG’s Tap Water database.
REUSABLE BOTTLE
Say no to single-use altogether and carry your reusable bottle with you wherever you go. Going reusable not only decreases your waste footprint, it also saves you from spending money on disposable bottles when you’re on the go.
ALUMINUM CANS
ALUMINUM. Where do we begin? Did you know nearly 75% of aluminum ever produced is still in use today? Meanwhile, 91% of plastic waste has never been recycled.

Aluminum cans are 100% recyclable. The material from recycled cans can be used to create new cans or other recyclable aluminum products, like a bicycle. This both reduces the need for new aluminum, as well as the amount of waste in landfills.

Unlike plastic, aluminum cans are infinitely recyclable. Aluminum can be recycled an infinite number of times without any loss of quality. Glass and plastic are typically “down-cycled” into less valuable products which ultimately end up in the natural environment.

And as if there weren’t enough reasons, when recycled, an aluminum can can be turned into a new can in as little as 60 days.
Filtered Filling Options
If you don’t have access to clean tap water there are many options for filtering your water at home and on the go.

Whether it’s a filtered water pitcher, a refrigerator dispenser, or a filter on your faucet, you can easily access clean, cold water in the comfort of your own kitchen without resorting to single-use plastic. So say goodbye to those 24-packs of single-use plastic and reduce your waste at home.

Not at home? No worries. Whether you’re in the office, at the airport, or running errands, hydration stations are one easy way to refill your reusable.
QUESTION HOW YOU HYDRATE
QUESTION HOW YOU HYDRATE
THE PSA

THE MOVEMENT

THE PROBLEM

THE SOLUTIONS
 YOUR TOOLKIT
 IN THE NEWS
 THE CHALLENGE
 THE COLLABORATORS
This is a

Plastic

Service

Announcement
This is a

Plastic Service

Announcement
A LONELY WHALE AND POINT BREAK FOUNDATION MOVEMENT TO END SINGLE-USE PLASTIC WATER BOTTLES.
QUESTION

HOW YOU

HYDRATE
Why do we continue to choose convenience over caring? We have a lot of questions, but we have even more solutions and alternative ways to show how we hydrate.
Single-use plastic water bottles are a relatively new phenomenon - they exploded onto the scene in the ‘90s, and have since become the norm for drinking water.

The Question How You Hydrate campaign is waking the world up to the problem with this reliance on single-use plastic water bottles and empowering consumers to choose and champion sustainable alternatives to single-use plastic water bottles through
#HYDRATELIKE
THE PROBLEM

WITH

PLASTIC
Next time you reach for a single-use plastic water bottle, or aim to toss an empty plastic bottle in the recycling bin, consider the following.
Plastic bottled water from the major beverage companies hit the market in the 1990S
SOURCE
91% OF PLASTIC ISN’T RECYCLED
SOURCE
BY 2050, THE OCEAN IS EXPECTED TO CONTAIN MORE PLASTIC THAN FISH (BY WEIGHT)
SOURCE
500 BILLION PLASTIC BOTTLES ARE USED AROUND THE GLOBE ANNUALLY
SOURCE
1 MILLION SINGLE-USE PLASTIC BOTTLES ARE SOLD EVERY MINUTE AROUND THE WORLD
SOURCE
IN 2017, PLASTIC WATER BOTTLES ACCOUNTED FOR 26% OF THE P.E.T.* USED WORLDWIDE
SOURCE
*P.E.T. is short for polyethylene terephthalate, the petroleum based product that is used in clear plastic bottles as well as fabric, called polyester.
BOTTLED WATER COSTS 2000X MORE THAN TAP WATER
SOURCE
PLASTIC BOTTLES ARE AMONG THE TOP FIVE MOST COMMON ITEMS FOUND IN BEACH CLEANUPS AROUND THE WORLD
SOURCE
WHAT TO

REACH FOR

INSTEAD
#HydrateLike you know your power to choose and champion alternatives like reusable bottles, hydration stations, or aluminum canned water.
GLASS OF TAP WATER
Fill up your glass at home rather than pouring your money down the drain. Using an at home filter can help keep water tasting great. Not sure if your tap water is safe? Contact your local water company or visit EWG’s Tap Water database.
REUSABLE BOTTLE
Say no to single-use altogether and carry your reusable bottle with you wherever you go. Going reusable not only decreases your waste footprint, it also saves you from spending money on disposable bottles when you’re on the go.
ALUMINUM CANS
ALUMINUM. Where do we begin? Did you know nearly 75% of aluminum ever produced is still in use today? Meanwhile, 91% of plastic waste has never been recycled.

Aluminum cans are 100% recyclable. The material from recycled cans can be used to create new cans or other recyclable aluminum products, like a bicycle. This both reduces the need for new aluminum, as well as the amount of waste in landfills.

Unlike plastic, aluminum cans are infinitely recyclable. Aluminum can be recycled an infinite number of times without any loss of quality. Glass and plastic are typically “down-cycled” into less valuable products which ultimately end up in the natural environment.

And as if there weren’t enough reasons, when recycled, an aluminum can can be turned into a new can in as little as 60 days.
Filtered Filling Options
If you don’t have access to clean tap water there are many options for filtering your water at home and on the go.

Whether it’s a filtered water pitcher, a refrigerator dispenser, or a filter on your faucet, you can easily access clean, cold water in the comfort of your own kitchen without resorting to single-use plastic. So say goodbye to those 24-packs of single-use plastic and reduce your waste at home.

Not at home? No worries. Whether you’re in the office, at the airport, or running errands, hydration stations are one easy way to refill your reusable.
+
GLASS OF TAP WATER
+
REUSABLE BOTTLE
+
ALUMINUM CANS
+
Filtered Filling Options
CAMPAIGN

TOOLKITS

CAMPAIGN

TOOLKITS

#HYDRATELIKE

A MOTHER

Or a Traveler. Or an Athlete. Or, simply a human. No matter how you hydrate, do it without plastic. Here’s everything you need to declare that you’re part of the movement.
DOWNLOAD TOOLKIT
#HYDRATELIKE

A BOSS

Download our corporate guidebook here, and lead your company towards a sustainable future. Trust us, ROI on the ocean, planet and future generations feels pretty good.
DOWNLOAD TOOLKIT
#HYDRATELIKE

AN ACTIVIST

There’s more than one way to save the world. Download the NGO guidebook for ways to easily support the #HydrateLike movement and involve your team in the campaign.
DOWNLOAD TOOLKIT
NEWS
WE’RE ALWAYS IN THE MOOD FOR GOOD NEWS.
HERE’S THE LATEST PLASTIC-FREE TALK ABOUT TOWN.
Muse By Clio: Jason Momoa and Zooey Deschanel Really Want You to Stop Using Plastic Bottles
06.04.19
Mind Body Green: The Group That Helped Defeat Plastic Straws Is Going After Water Bottles Now
06.04.19
The Ecologist: San Francisco bans sale of plastic bottles
04.03.2019
Teen Vogue: Recycling Isn't Going to Stop Plastic from Destroying the Earth
12.20.2018
The Guardian: A million bottles a minute: world's plastic binge 'as dangerous as climate change'
06.28.2017
Fast Company: Good Lord, The World Is Using Almost 500 Billion Plastic Water Bottles A Year
06.30.17
#HYDRATELIKE THIS
IT’S NOT JUST ABOUT HYDRATING WITHOUT PLASTIC. IT’S ABOUT DOING IT IN STYLE. SHOW US HOW YOU DO IT BY SHARING A PHOTO OR VIDEO HYDRATING WITH A CREATIVE ALTERNATIVE.

AND DON’T FORGET TO USE THE #HYDRATELIKE TAG.
THE COLLABORATORS
We remain committed to ensuring that the environmental movement champions inclusivity and shares an understanding of the needs of all people to ensure accessibility. Please connect with us if you are interested in working with us publicly or privately on accessibility.

Have concerns about the safety of your tap water? Check out EWG’s tap water database for a local water quality analysis.